Viewpoint April’14 Issue

28 Apr

In this issue of Viewpoint, our expert contributors talk about Why it is important to step back and examine the nuances of an issue before taking a stand on it, Making Research Count in Policy Debates, The Route to Better Decision Making and The Shaping of Public Opinion. Read more here

Viewpoint April'14

Viewpoint January’14 Issue

3 Feb

In this issue of Viewpoint, our expert contributors use clash between two chess giants to answer some questions that are equally relevant outside the world of chess. What are some elements that determine risk taking propensity? How does one build the mental toughness to withstand sustained pressure? How does a leader downplay hype while communicating goals and thoughts? And what, beyond winning, counts in the world of endorsements?. Read more here

Viewpoint January 2014

Viewpoint October’13 Issue

9 Oct

In this issue of Viewpoint, our expert contributors weigh in on how the relentless exposure to digital media may be impacting the human brain, particularly the adolescent brain. Others discuss the repercussions of diminished attention spans and a short public memory for businesses, communicators and society in general. Read more here

Viewpoint - October'13

Viewpoint July’13 Issue

30 Jul

Change may be inevitable but it is not always easy.  This issue of Viewpoint looks at The Anatomy of Change.  The articles cover organizational change, societal change and things that set changemakers apart. The issue also takes a deeper look at online activism, and whether it is a catalyst for change.  Read more here.

Viewpoint - Jul'13

Viewpoint April’13 Issue

6 May

Is our national funny bone buried under a fear of offending, the need to play it safe, and a stale batch recipe for comedy? Our writers highlight the many ways humour can impact our ability to both communicate and comprehend. Click here to read this issue.

Viewpoint Apr'13

Content – King to commoner

12 Mar

As a copy/content writer I am supposed to be over the moon about how the whole world of marketing communications is screaming, “Content is King!” but in all these kingly celebrations, I wonder if the very king has become a commoner. PRactitioner Swetha P Venkataramani muses over how the very popularity of content could mean the death of quality content.

Content Creation

Content marketing, custom publishing, marketing copy, social media content, brand journalism, marketing content – the different names by which content that is churned out by communication agencies and departments is referred to are many. Most communication and content marketing gurus are proclaiming 2013 to be the year where almost every communication professional would turn into a content – or at least an online – write. While this is good news, it is hard to ignore the fact that content is now being overused and even abused. Every single piece of communication that an organization generates is called content, even if it serves no purpose! The true essence of content lies in its ability to connect with the audience – is the endless stream of mass produced content doing this? Unfortunately, we all know that the answer to this is most probably in the negative. Continue reading

Life of Symbian

21 Feb

Having heard Nokia’s recent announcement that the goliath Pureview 808 (41 Megapixel) camera phone was the last phone with the Symbian Operating System (OS) and Symbian would be placed in “maintenance mode”, I decided to write an obituary for the only OS I had loyalty towards, and point out the errors in Nokia’s judgement that I believe led to the downfall of the OS.

Life of Symbian

The History

Symbian’s humble beginnings started with the OS EPOC which powered PDAs and it was a time when mobile devices were only used for making calls and playing snake. Psion, the developers of EPOC partnered with Nokia, Motorola and Ericsson to create Symbian which was eventually used to run on their phones. Although EPOC was initially a touch based OS (with a stylus), Symbian was polished to work with non-touchscreen phones. Ericsson and Nokia did bring out the first touch screen phones back in 2000 but with lack of interest seen in the market, further development was halted. Symbian and its competition, namely Blackberry, Windows Mobile and Palm OS, helped shape the smartphone market. By 2006 Symbian was acquired by Nokia and it then reached its peak with 73% of the market share in the same year. Nokia at that time considered the OS supreme and no other OS would be able to bring it down. Well until, as well all know, Apple’s iOS and Google’s Android took centre stage. So what went wrong you may ask? We’ll get to that.

Continue reading


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