In this issue of Viewpoint, our expert contributors weigh in on how the relentless exposure to digital media may be impacting the human brain, particularly the adolescent brain. Others discuss the repercussions of diminished attention spans and a short public memory for businesses, communicators and society in general. Read more here
Change may be inevitable but it is not always easy. This issue of Viewpoint looks at The Anatomy of Change. The articles cover organizational change, societal change and things that set changemakers apart. The issue also takes a deeper look at online activism, and whether it is a catalyst for change. Read more here.
Is our national funny bone buried under a fear of offending, the need to play it safe, and a stale batch recipe for comedy? Our writers highlight the many ways humour can impact our ability to both communicate and comprehend. Click here to read this issue.
As a copy/content writer I am supposed to be over the moon about how the whole world of marketing communications is screaming, “Content is King!” but in all these kingly celebrations, I wonder if the very king has become a commoner. PRactitioner Swetha P Venkataramani muses over how the very popularity of content could mean the death of quality content.
Content marketing, custom publishing, marketing copy, social media content, brand journalism, marketing content – the different names by which content that is churned out by communication agencies and departments is referred to are many. Most communication and content marketing gurus are proclaiming 2013 to be the year where almost every communication professional would turn into a content – or at least an online – write. While this is good news, it is hard to ignore the fact that content is now being overused and even abused. Every single piece of communication that an organization generates is called content, even if it serves no purpose! The true essence of content lies in its ability to connect with the audience – is the endless stream of mass produced content doing this? Unfortunately, we all know that the answer to this is most probably in the negative. Continue reading
The second issue of Viewpoint is out. In this issue, we look at the contentious issue of lobbying in India. We have contributions from Paranjoy Guha Thakurta, KN Shenoy and Satvik Varma with their perspectives from a policy, industry and legal standpoint, among others. Click here to read this issue.