Is our national funny bone buried under a fear of offending, the need to play it safe, and a stale batch recipe for comedy? Our writers highlight the many ways humour can impact our ability to both communicate and comprehend. Click here to read this issue.
As a copy/content writer I am supposed to be over the moon about how the whole world of marketing communications is screaming, “Content is King!” but in all these kingly celebrations, I wonder if the very king has become a commoner. PRactitioner Swetha P Venkataramani muses over how the very popularity of content could mean the death of quality content.
Content marketing, custom publishing, marketing copy, social media content, brand journalism, marketing content – the different names by which content that is churned out by communication agencies and departments is referred to are many. Most communication and content marketing gurus are proclaiming 2013 to be the year where almost every communication professional would turn into a content – or at least an online – write. While this is good news, it is hard to ignore the fact that content is now being overused and even abused. Every single piece of communication that an organization generates is called content, even if it serves no purpose! The true essence of content lies in its ability to connect with the audience – is the endless stream of mass produced content doing this? Unfortunately, we all know that the answer to this is most probably in the negative. Continue reading
The second issue of Viewpoint is out. In this issue, we look at the contentious issue of lobbying in India. We have contributions from Paranjoy Guha Thakurta, KN Shenoy and Satvik Varma with their perspectives from a policy, industry and legal standpoint, among others. Click here to read this issue.
PRactitioner Ritu talks about all the confusing changes that word meanings are going through due to rapid technological advancements!
Yes, it’s been almost two years that clouds have stopped meaning rains to me. No, not because the MET department is not entirely reliable and more often than not their forecasts are a failure. Also, not because the whole global warming phenomenon is severely impacting the monsoons. It’s because I started working for technology clients and soon learnt that technology has crept into my beautiful world. Continue reading
PRactitioner Shree breaks down Big Data and Big Data Analytics.
There is data, there is lots of data and then there is Big Data. I truly believe bigger is better, as long as it all makes sense. And for it to make all sense, there is something known as data analytics.
Today, in this world that is being ruled by the internet and communication, we have billions, trillions and now quintillions of data. According to an IBM survey, each day we end up generating 2.5 quintillions of data. Technically speaking, Big Data is data that is high on volume, velocity, variety and veracity. If the amount of data ranks quite high on this 4Vs parameter, then it is indeed Big Data. Continue reading